Get Inspired
GATHERING INSPIRATION.
One of the first questions I ask new clients is whether they have sites - or elements from other websites - they like. It doesn’t have to be in your industry but simply components that resonate with you.
Things you might notice are:
layout of header and banner imagery
the fonts they use
logos (with a mark or just a font)
color palette (light, dark, neutral, bright)
type of images used
If you don’t have examples of websites, you can create a “Mood Board” which could include images you like and a list of descriptive words you would choose to represent your brand or the overall look and feel you hope to achieve. For example:
minimalist
modern
welcoming
spacious/airy
Here’s an examples of one of my favorite Inspiration (Inspo) Sites.
What I like?
I love the color palette, the placement of the oversized logo and the editorial layout of the articles. The site feels spacious and well curated.
