Get Inspired
mission, message and more.
Whether you like it or not, your business and online identity are your brand. It’s more than just a logo. It’s defining the elements that you carry throughout all of your marketing materials. It’s consistency in font choices, color palette, messaging and tone and more important it’s identifying your mission and your intended audience.
Food for thought:
What is the mission of your project, site and/or business?
Who is your audience and how do you plan on connecting?
Is your tone more formal or casual?
Here’s an article from Indeed if you want to learn more.